Environmental scanning
Environmental scanning is a process in which an organisation monitors its internal and external environment as a means of formulating or altering a strategic plan. It involves the ongoing tracking of trends, occurrences, patterns and relationships within its different environments and detecting early indications of opportunities or threats to the current and future plans of the organisation.
In a construction context, an organisation may gather information about the external environment; its competitors, pricing, technology, legislation, government policy, consumer behaviour, as well as information about its internal environment; its strengths and weaknesses.
This allows the state of the organisation to be assessed, and compared to the vision for where it plans to be in five or ten years’ time. This can be used to develop a forward strategy, identifying changes to company policy, objectives, activities and so on that can be made.
One popular method of environmental scanning is SWOT analysis. Each letter stands for one area to review: Strengths, Weaknesses, Opportunities, and Threats. The strengths and opportunities are factors within the company, and the weaknesses and threats come from sources outside the company.
Most scans include a thorough look at competition, economics, technology, legal issues, and social/demographic factors.
[edit] Find out more
[edit] Related articles on Designing Buildings Wiki
Featured articles and news
There are plenty of sources with the potential to be redeveloped.
Change of use legislation breaths new life into buildings
A run down on Class MA of the General Permitted Development Order.
Solar generation in the historic environment
Success requires understanding each site in detail.
Level 6 Design, Construction and Management BSc
CIOB launches first-ever degree programme to develop the next generation of construction leaders.
Open for business as of April, with its 2026 prospectus and new pipeline of housing schemes.
The operational value of workforce health
Keeping projects moving. Incorporating unplanned absence and the importance of health, in operations.
A carbon case for indigenous slate
UK slate can offer clear embodied carbon advantages.
Costs and insolvencies mount for SMEs, despite growth
Construction sector under insolvency and wage bill pressure in part linked to National Insurance, says report.
The place for vitrified clay pipes in modern infrastructure
Why vitrified clay pipes are reclaiming their role in built projects.
Research by construction PR consultancy LMC published.
Roles and responsibilities of domestic clients
ACA Safety in Construction guide for domestic clients.
Fire door compliance in UK commercial buildings
Architect and manufacturer gives their low down.